Taking a step back on memory lane, Simon Clough (Palace Chemicals Sales Director) gives an insight into the history of Fenceguard: “Back in 1982 when the only way of treating a fence or shed was to use either Creosote, or a spirit-based Wood Preservative (both of which are now largely banned due to their not so nice raw materials). So, Palace Chemicals developed a water based shed and fence treatment in 2 colours (Chestnut Brown and Autumn Gold) and called it Fenceguard.
The great advantage of this product range was that it didn’t kill the plants. You washed your brush out in water and it was even safe around children and pets.
It started its life in a bottle, which meant finding another receptacle to pour it into before you could use it, so we quickly moved the product into a 5lt bucket (again a new idea for the times)!
To give the product as much publicity as possible, it was advertised on the ‘home and garden’ slot on TV (Granada TV, TVS, Yorkshire and Central television stations) for the first 2 years – (That’s when there were only 3 TV channels to choose from).
The campaign was a huge success, and many thousands were sold in the early days.
As trends changed through the years, so did the need for new colourways, so Red Cedar and Fir Green colours were added to the range within a few years.
When the pandemic arrived, sales went through the roof. Most People were in lockdown, which meant DIY became a way of passing the time in many households”.
With the range becoming even more popular, Palace looked at the current market and the trends had moved again; and so, launched Lunar Grey! Within 2 weeks the sales on this colour went off the chart!
It has been heavily publicised recently, that a well-maintained garden can potentially add up to 20% to the value of your property by making it more appealing to prospective buyers in the future. You should think of your garden as another room to invest in.
With competitive pricing and fantastic quality at the heart of the range, the business also recently introduced Midnight Black to the range – BUT now looking to add ANOTHER one or two colours to the range to keep up with the continued growth in trends for outdoor living!