Refined merchandising and a sound understanding of consumer behaviour. That’s how Kelkay’s Borderstone® range is leading the field in high impact, low maintenance paving.
Research suggests UK households spend an average of £123 a year on their gardens, with keener gardeners spending up to £30,000 over their lifetime on a variety of garden products.
With these figures in mind, Kelkay is determined to give customers the best choice, the best quality and the best value for their money.
The Borderstone range includes many of the country’s favourite patio kits, stepping stones, edgings and walling. And retailers are maximising their sales of these products thanks to Kelkay’s innovative merchandising which includes the sophisticated See It Used display.
Antony Harker, managing director of Kelkay, said: “We’ve invested a great deal recently in market intelligence and used these deep insights to create a real impact in-store with new products and striking merchandising. This investment is paying off through excellent sales volumes for retailers of our Borderstone range.”
New to the Borderstone range are the Abbey 1.5m and 2.4m Twist Circle paving available in the bestselling colours, antique and York gold. The circles look great on their own or incorporated into an Abbey Paving Patio using Kelkay’s squaring off kit.
Kelkay has extended its popular Granite Cobble Mat Sets collection with a new granite mat quarter circle. Available in both light and dark grey and ideal for creating a feature circle or decorative path, this addition complements a range that has enjoyed great success since its 2015 launch.
A recent addition to the range is Easy Edging. This will give any garden the perfect finishing touch. Easy Edging is versatile and lets consumers create curved or straight borders effortlessly. It’s available in two colours and exclusive to Kelkay.
Kelkay ensures industry leading stock availability and delivery lead times, especially at peak periods. It offers a £500 carriage paid order service across the UK through its transport logistics department. This ensures customers receive their orders within three days – and in many instances, two.
Kelkay’s brand portfolio also includes Build Mate, easyfountain® and Henri®, providing retailers with a single source of supply for a wide range of garden products. These include aggregates, stone, water and garden features, paving, edging and walling, building materials, horticulture, growing media and winter garden products.
By promoting aggregates, paving and fountains with eye-catching point of sale, merchandising units and display stands, garden retailers have seen sales grow in these categories.
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